Yes, We got Published... Surabhi's Floral Jewellery is not only being loved by brides but also Wedding Vows is loving it (A PAN INDIA MAGAZINE). In case you buy a Wedding Vows Magazine -VOL3 | ISSUE6 | AUGUST 2013. You can read my interview and see some of designs ...
Wedding Vows is a Magazine committed to spread information about weddings and upcoming designers. It's a great honour to be featured and being interviewed by the magazine as a designer working on Floral Jewellery.
Below are the scanned copies.
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The Cover of the Magazine with Parvathy Omanakuttan. |
Lol, And even Deepika Padukone is Rocking it on the back cover with floral hair piece for Chennai Express with Shahrukh Khan. |
Wedding Vows Magazine -VOL3 | ISSUE6 | AUGUST 2013 |
"Interview taken by Arwa Hamzaa copywriter from the Wedding Vows Magazine"
1. How did you get
into floral jewellery design?
I saw a lot bollywood beauties dressing up with
floral Jewellery on their Mehendi day. One of the most talked about wedding was
of Aishwarya Rai in 2007 and I think she looked really pretty dressed up in
floral jewellery more over it was a gift from her in - laws which was a very
beautiful gesture and on my wedding 2010 I was planning to wear floral
jewellery however I was not able to find anyone who would design it for me. It was in 2012 that I got the idea for floral
Jewellery for my sister- in- laws mehendi and I contacted some Floral Jewellery
designers, they were surprisingly overpriced.
So, I thought that I would rather design floral Jewellery myself and I
got Floral Jewellery made as per my requirement
after that I posted the pictures of the event on my blog sparklewithsurabhi and compliments poured
in. Many would be brides contacted me to
design their floral Jewellery for them.
I am an accidental
Floral Jewellery Designer and I am also a Fashion Designer and I run a Boutique
called “Ambiance Kreators” with my mother- in- law Mrs. Mohinder Kaur Lal in
Sarv Priya Vihar, New Delhi. We Specialise in Bridal Couture and Western
Wear. After continuous calls and compliments
I thought why not make Ambiance Kreators a one stop shop for brides? And decided
to start designing floral jewellery for Brides as well by the brand name “Surabhi’s Floral Jewellery” as Surabhi means
Fragrance of a flower and that’s also my name.
2.
What do you love most about
designing and creating your own floral jewellery?
Every Individual
is Unique and hence every bride wants to look unique on that particular day.
The best part about designing floral Jewellery for a bride is to enhance the
uniqueness of the bride through floral jewellery which adds to her eloquence. I
get to design it for a special bride and make her feel really happy. “Spreading joy is truly is the most beautiful
feeling in the world!”
3.
What are some of your favorite
flowers to work with and create with?
Dodi and Mogra
are my forever favourites as they look pretty on any bridal outfit or any
colour combinations. They look extremely delicate in any kind of setting with
any kind of combination of flowers.
4.
What is your process
in creating these pieces?
First of all you have
to make sure what the bride would like to wear. If she wants to look very
traditional or she would like to experiment with colours and designs. For fresh
floral jewellery you need craftsmen who can understand your designs and bring
them to reality each and every piece of flower needs to be beaded carefully
along with crystals, pearls or golden beads.
This is a very long and laborious process. Since the design is very
intricate and delicate it requires a lot of hard work and patience above all it
requires a vision that can be brought into reality.
5.
Where do you get the
inspiration for your designs?
If you carefully
notice pictures of our Hindu deities, you will see that they are always adorned
with the most beautiful floral jewellery pieces. Nature in itself is very
perfect if we stop and observe the beauty around us it is very inspirational
and flowers as it is are very beautiful and they require vision to make them
even better.
6.
What have you learned over the
course of being a floral jewellery designer?
Floral Jewellery
has many dimensions that can fit into different events one must choose very
carefull y which flowers are fitting for the occasion now; we in Delhi for
example have extreme weather so we have to choose many aspects such as life of
the flowers, the time of the occasion, and for which occasion. In the process
we have learnt that these attributes are very important for floral jewellery.
7.
If you could sum up the look
and aesthetic of your designs in three words, what would they be and why?
Beautiful,
Simple and Pious. Beautiful because they good to look and
complement any wedding attire whether western or Indian, Simple because
they enhance the beauty of the bride naturally and Pious because they
are pure and the make environment fragrant and happy.
8.
Do you envision people
wearing your jewellery when you work on designs?
Yes, it very important
to know that how the bride would want to look like and what is her mindset ;
Also what her wedding outfit is and
colour combinations are like and then the designs are created.
9. How are brides responding to this new trend in
jewellery?
Brides are extremely excited about floral
Jewellery. I have been receiving calls and e-mails and from all over the country
and even some who live in abroad and are planning to get married in India. They
want to know how these designs will look like and how much would it cost them. I am very inspired by the response that I am
getting.
10. Is any particular flower or design in vogue with
brides this season?
Dodi flowers with beads will remain always in vogue
also Carnations with beads look extremely beautiful. Some of the brides are looking
forward to wear tiaras, crowns or floral Headband & floral chains instead
of Mang tikka this season.
11. Do you think this new trend will catch on with
the brides in the future?
This is not a new trend it was always a part of
culture however people forgot and now they have realized what our traditions are.
It is mentioned in Ramayana that when Shri Ram, Laxman, and Sita were sent to a
exile for 14 years. They were devoid of worldly pleasures and sita ji used
decorate herself with floral Jewellery which she used to bead every day.
Today, more brides are interested to wear floral
designs made with fresh or artificial flowers.
In the future floral jewellery made with artificial flowers will turn
out to be a cheaper alternative. I am
currently working on a few designs but at them same time they can never take
the charm of the real floral jewellery.
12. For what functions do brides usually wear floral
jewellery?
Mehendi is the most popular event for Floral Jewellery also Haldi won’t be a bad idea but it is better not to wear fresh
floral jewellery on that day as they can get spoiled by haldi or ubtan also Sangeet ceremony is a good idea.
13.
What are some new
pieces you are working on?
I am working on
artificial floral Jewellery as they are more colourful and cheaper alternative
to fresh floral jewellery they look pretty much the same in pictures and sometimes
even better than fresh floral jewellery and off course since they won’t wilt
you can keep on repeating them on other events in family. You can try multiple
colour combinations with them and also bead them with crystals, Pearls and
Multi coloured beads, Swarovski’s can also be used. Also I am working on crown and floral
headbands made with fresh flowers as some of the bride wanted to add a vintage
look to her attire.
14.
What are your plans
for the coming future?
I am planning to add beaded
floral Jewellery with semi precious and precious stones in future.
15.
What is the best compliment you have received
for the jewellery you make?
One bride said “Wow,
now I feel like I am getting married.”
16.
How is floral jewellery
different from gold? As in why do you think it looks better or why do you think
brides would prefer it over traditional gold jewellery?
Floral jewellery
can be made to order as you require and can be crafted very beautifully but
there are limitations since you working with flowers it cannot be crafted like
gold nor can it ever be as costly as gold is. Brides like floral jewellery
because it creates a blooming environment and makes the bride feel very
special. Many of times brides do say that they didn’t even feel like that they
are getting married till they got to wear floral Jewellery.
Floral Jewellery
is not supposed to be worn on the wedding day. It is recommended to worn on
Sangeet Or Mehendi functions but as you see on many wedding events brides who
wear floral jewellery tend to look prettier in pictures and you will witness
that floral jewellery usually overpowers the glitz and glam of gold because of
their strong and vivid colours.
In the end I
would like to say that “You can wear gold everyday but can you floral Jewellery
every day?”
17.
Is it feasible?
On occasions
such as wedding’s it is feasible and that is why there is huge response from
would be brides.
18.
What is the advantage of
wearing floral jewellery at weddings?
The
advantages are that they stand out with bold colours, they spread fragrance and
the bride gets to wear her own unique design which is the expression of her own
feelings and we feel extremely delighted when we see joy and happiness on their
faces and that is a big satisfaction. Overall wearing Floral Jewellery for any
bride is a memorable experience. “Believe me I have been there and I still
remember that day when I wore floral jewellery it actually makes you look like
the prettiest girl around and I haven’t forgotten a single moment! “ and after
seeing my pictures on the blog compliments poured in from all around the world
and that inspired me design floral jewellery and now I am not only designing apparel but
also floral jewellery for brides making Ambiance Kreators and
Surabhi’s Floral Jewellery a one stop shop for would be brides.
I am sure you will love reading more about floral jewellery in the magazine itself. This Issue is Available on stands throughout INDIA this month for 100 INR.
It's a great honour to be featured and being interviewed by the Wedding Vows Magazine as a Designer working on Floral Jewellery. Thankyou Arwa and Wedding Vows Magazine!!
Below are the Digital Copies.
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Front Cover (Digital Copy) |
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Back Cover (Digital Copy) |
You can get your digital copy of Wedding Vows and All Your Favourite Magazines at www.magzter.com and www.readwhere.com
( Save Paper Go Digital!!!)
Price: 100 INR on stands in India/ $1.99 worldwide (Magzter.com)
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Rating: A+; Love the magazine paper and printing quality much better than Femina and Vogue.
Lovely Jewelry Photos by you. I have really read this blog completely and this incident has undergone after a long time. At all, I have felt to bookmark it as this article is awesome.
ReplyDeleteIndian Bridal Jewelry
Great to know that you loved all the photo's and article Mou!!!.. Thanks for visiting....
ReplyDeleteRegards,
Surabhi
Hi: love your fairy jewellery I'd love a tutorial on Elven Star I actually have been wanting a tutorial thereon vogue ever since I actually have seen it.wedding jewelry I will create the wire half simply do not know a way to do the remainder lol.
ReplyDeleteHi Sanam,
DeleteGreat to know that you loved my jewellery!! what is elven star about exactly, I tried to Google it but couldn't find what it is about? I definitely put up a tutorial there :)
What makes the women so special at her wedding day is only a good dressing attire. Women specially prefer wedding lenghas as what the true sense of the representation favors the wedding Jewelry.
ReplyDeleteAndrew,
DeleteThe wedding lehenga in India is equivalent to a ball gown wedding dress in the west. North Indian Bride's are totally incomplete without it...
Surabhi
now that you loved my jewellery!! what is elven star about exactly, I tried to Google it but couldn't find what it is about? I definitely put up a tutorial there :)
ReplyDeletenow that you loved my jewellery!! what is elven star about exactly, I tried to Google it but couldn't find what it is about? I definitely put up a tutorial there :)
I am unable to read articles online very often, but I’m glad I did today. It is a nicely informative article in fashion, traditional & costume jewelry ranges, I have ever read. Thank you.
ReplyDeleteChique