An Evening With Zoya The Exquisite Diamond Boutique

It was beautiful Saturday evening with light monsoon showers  and I was invited to an exclusive event “An Evening With Zoya Jewels”. Zoya is an exquisite diamond boutique by Tata India. Only at Linking Road, Mumbai and M Block Market GK 1, New Delhi.

I think we all know that Tanishq is also by Tata, they are my favourite jewellers but Zoya is a league ahead... What is ZOYA? In simple words I can say that they are the Harry Winston of India. A Luxury Outlet of fine jewellery. Everything that you find at Zoya Boutique is exclusive and regal, their craftsmanship and design are totally unique, and in simple words you will not find these jewels in any Tanishq Outlet.

The evening begin with a warm welcome and with snacks and beverages. One of Zoya representative joined to me to make me familiar with the brand and its exquisite jewels. The first display window was the Banaras collection, very similar to one that we can see in Banaras add of Zoya and more about the collection was explained to me,  I was mesmerized by the jewels and I could not stop taking pictures. I was holding a lemonade glass  with my left hand and taking pictures with the right, it was serious fun!

I looked around the store and I realized  there was an endless collection fine jewels on display…"The Jewel Of The Crown Collection" made with precious Tanzanite (Tanizanite is a stone from Tanzania, Africa and is the same colour as a brilliant Blue Sapphire) and Diamond was displayed on the table to try on with a display sign Guess the Price? Before I could even try on the jewel, there was even more exotic snacks to eat, my mouth was full of food all the time at the zoya store...Yumm... It was extremely confusing. I wondered, should * I admire the fine jewellery being displayed or should I eat the yummy snacks being served? Lol

As I walked more towards the store I saw more guests walking in and admiring the beautiful jewellery. Right in the front there was a podium and on the left and the right was the new jewellery collection unveiled by Zoya, The Lace Collection made with Fine Diamonds and White Gold and the Bridal Collection which was the ethnic collection made with Polki and Yellow Gold.  I was busy admiring both the collection however I was more in love with the Polki Bridal Collection and my heart set on it! 

Strangely I am attracted more towards traditional jewellery with filigree, embossing and polki work. Indian Karigari can never be beaten by the western designs but when I started admiring the Lace collection, I realized that it had a beautiful aura of European craftsmanship perfect for a white bride hence called the Lace collection.

Before the evening presentation started I met Gitika Taporewala, Managing Partner of Crisse Communications and Anisha Guar, lady with the beautiful blue eyes.. Retail and Marketing Manager of Zoya and I thanked them for inviting me to this event. The main theme of the evening was not only to unveil the collection but also to inform the 4c's of Diamonds. The Guests was a very small list of Ace Fashion Bloggers, Fashion Photographers and Socialites. 

 Gitika Taporewala, Managing Partner of Crisse Communications. 

The Bridal Collection:

The Lace Collection:

The evening begin with a video presentation by Zoya on the Lace Collection and the small quiz on Do You Know Your Diamonds?

Questions and Answers of the quiz - 

  • How many cents are there in a carat? 100 cents
  • What is the highest Carity in Diamonds? – F, IF
  • How many cents make a Solitaire? 50 cents
  • What is man made about Diamonds? Cut
  • What is CARAT? – Diamond weight

After the quiz there was a presentation on diamonds and why Zoya diamonds are unique and costlier than with other jewelers.

Every diamond is a miracle of time and place and chance. Like snowflakes, no two are exactly alike. A diamond is as old as the age of the earth. Imagine when you wear a diamond ring; you are wearing a piece of earth as old as time it.

Until the middle of the twentieth century, there was no agreed-upon standard by which diamonds could be judged. GIA created the first, and now globally accepted standard for describing diamonds: Color, Clarity, Cut, and Carat Weight. Today, the 4Cs of Diamond Quality is the universal method for assessing the quality of any diamond, anywhere in the world.

Diamond Colour – Super White to Yellow 

The diamond color evaluation of most gem-quality diamonds is based on the absence of color. A chemically pure and structurally perfect diamond has no hue, like a drop of pure water, a higher value. GIA's D-to-Z diamond color-grading system measures the degree of colorlessness by comparing a stone under controlled lighting and precise viewing conditions to the stones of established color value.

Diamond Clarity Refers to Inclusions and Blemishes

Natural diamonds are the result of carbon exposed to tremendous heat and pressure deep in the earth. This process can result in a variety of internal characteristics called 'inclusions' and external characteristics called 'blemishes.'

Evaluating diamond clarity involves determining the number, size, relief, nature, and position of these characteristics, as well as how these affect the overall appearance of the stone. While no diamond is perfectly pure, the closer it comes, the higher its value.

Diamond Cut 

Cut refers not to a diamond's shape (e.g. round, oval, pear, etc.) but to a diamond's proportions, symmetry and polish. The beauty of a diamond depends more on cut than any other factor. Though extremely difficult to analyze and quantify, diamond cut has three primary effects on appearance: brilliance (the brightness created by the combination of all the white light reflections from the surface and the inside of a polished diamond), fire (the dispersion of light into the colors of the visible spectrum, seen as flashes of color), and scintillation (the flashes of light and dark, or sparkle, when a diamond or light source is moved).

When a diamond is fashioned from a rough stone, the cutter must balance optimal cut (and therefore appearance)  cutting the diamond to maintain as much carat weight from the rough stone as possible. Because many customers are willing to pay more for a larger, fair-cut cut diamond than for a slightly smaller, well-cut diamond, this is why the Cut grade is so important; it allows the purchaser to identify those stones that were cut Fair to Poor in an effort to gain carat weight.

Diamond Carat Weight

Diamond carat weight is the measurement of how much a diamond weighs. A metric "carat" is defined as 200 milligrams.

Each carat can be subdivided into 100 'points.' This allows very precise measurements to the hundredth decimal place. A jeweler may describe the weight of a diamond below one carat by its 'points' alone. For instance, the jeweler may refer to a diamond that weighs 0.25 carats as a 'twenty-five pointer.' Diamond weights greater than one carat are expressed in carats and decimals. A 1.08 carat stone would be described as 'one point oh eight carats.'

All else being equal, diamond price increases with diamond carat weight, because larger diamonds are rarer and more desirable. But two diamonds of equal carat weight can have very different values (and prices) depending on three other factors of the diamond 4Cs: Clarity, Color, and Cut.
It's important to remember that a diamond's value is determined using all of the 4Cs, not just carat weight.

Ideal Cut

Diamond proportion refers to the relationship between the size, shape, and angle of each facet of a diamond. A wide range of combinations are possible, ultimately determining the diamond's interaction with light.

When light strikes a diamond, approximately 20% immediately reflects off the surface (as glare). Of the 80% that enters, a portion will escape through the bottom of the diamond (where the observer cannot appreciate it). A well-proportioned diamond will have each facet properly placed and angled so as to maximize the amount of light that reflects back out of the crown (top) of the diamond, to the eye of the observer. This reflected light is perceived as scintillation, fire and brilliance.

Shallow Cut:

If the diamond cut is too shallow, entering light strikes the pavilion facet at a low angle and passes through the facet (refracts), escaping through the bottom of the diamond.

Deep Cut:

If the diamond cut is too deep, entering light strikes the first pavilion facet at an angle sharp enough to reflect to the second pavilion. But the light strikes the second pavilion at too low an angle, causing the light to refract (pass through the facet), escaping through the bottom of the diamond.

Ideal Cut:

In a well cut diamond, the light strikes each pavilion facet at an angle which allows most of the light to reflect back to the crown (top). As it passes through the crown facets at a low angle, the light refracts upon exit. In this case, refraction is a good thing, as the bent light travels to the observer's eye and is perceived as a lively fire.

Buy A Diamond Wisely:

1) Choose a jeweler as you would choose a doctor:

Make sure that you buy from reputed jeweller of your country of origin. Personally If I have to invest I would invest with Tanishq or Zoya Diamonds.

2) Understand the 4Cs of Diamond Quality:

This basic knowledge will not only unlock the mystery of a diamond's quality, it will help you understand a diamond's value and price. Diamond Color, Clarity, Cut, Carat and Ideal Cut.

3) Insist On a Diamond Grading Report:

A diamond grading report from an unbiased, scientific source such as GIA is more than important information, its proof of what you are purchasing. The differences in diamonds can be so subtle, even a trained jeweler can't recognize them without lab verification. Insist that any diamond you buy come with an indisputable verification of its quality.

4) Value for Money, Protect Your Investment: 

In case you meet with financial crisis, make sure that your jeweller is ready to buy back at the market price, whenever you buy a Diamond it is an investment, If you are not getting your money back it is just not worth it. I have purchased Jewels previously from Tanishq and Zoya before and I have got my money back every time.

Zoya Guarantee:

At Zoya the 4C's of diamonds are taken care of religiously, they handpick diamonds in the colourless category  D to H, All there diamonds are above VS2 and are of Ideal Cut, they do not compromise on the Quality of their Diamonds and of their Gold in 22 to 24 Kt..

Buying from Zoya is like making an Investment, you  can always liquidate it and it is very safe investment.

Once the Presentation was over we requested to try on these exquisite pieces and my eyes went straight on the delicate Lace Solitaire Collection:

>>>>>> Solitaire's set in White Gold. Diamond Colour range from D TO G and Clarity VS2 above.

Zoya Bridals:

>>>>> Polki Set (Uncut Diamonds) in Yellow Gold with Meenakari and Pearls. I tried the earrings and necklace and it was extremely light weight with fine brilliant polki's. 

Jewel Of The Crown:

>>>>Tanzanite in the center and Brilliant Diamonds surrounding set in White Gold. Diamond Colour range D TO G and Clarity VS2 above.

I enjoyed my evening with Zoya admiring the beautiful Jewels and Tasty Beverages, I am sure you enjoyed reading this post. Please do share your thoughts on Twitter with #ZoyaWayOFLife

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  1. Wow love their jewelry esp d one u r wearing is beautiful ..

    New Video is up -

    One Jumpsuit= 12 Different Looks

    1. Hello, thanks for liking the post. Yes, I saw your video and I totally got inspired to wear a jumpsuit your way!! :)

  2. Wow what a collection of diamond jewellery


  3. your the one diamond like I think rest all is myth. Diamond may be the best jewellery but from where I see your not even less than that. your beauty is beyond the reasons. I always feel strong attraction whenever I search for anklets on net and believe me it is irresistible.

  4. Awesome Blog, I got inspired from your video, thanks for sharing such lab grown diamonds and lab created diamonds cut are make perfect jewelry. Keep sharing.


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